Ever since Google embarked on Mission Cleanup, we’ve seen a sea of changes in the SEO industry. Search engine algorithms are continually tweaked and improved to offer users spam free access to accurate content. And those that do not comply with its guidelines fall prey to a penalty.
A problem well defined is a problem half-solved. The solution to your problem lies in;
Out of the dozen or more reasons for a penalty, we identify the right one by analyzing the website vis-à-vis the webmaster tools data, analytics data, etc.
Possible solutions include using the disavow tool, send a request for reconsideration, curate your content, get the offending links to be removed, etc.
Websites that have indulged in manipulative techniques or fail to impress users with unique and fresh content have to face a Google Penalty. There are usually two reasons for a penal action;
You may have indulged in one or many of the below activities;