• Google Penalty Recovery and Removal Services

    Ever since Google embarked on Mission Cleanup, we’ve seen a sea of changes in the SEO industry. Search engine algorithms are continually tweaked and improved to offer users spam free access to accurate content. And those that do not comply with its guidelines fall prey to a penalty.

    How do we help?

    A problem well defined is a problem half-solved. The solution to your problem lies in;

    Identifying the cause

    Out of the dozen or more reasons for a penalty, we identify the right one by analyzing the website vis-à-vis the webmaster tools data, analytics data, etc.

    Suggest Remedial Action

    Possible solutions include using the disavow tool, send a request for reconsideration, curate your content, get the offending links to be removed, etc.

    What is a Google Penalty?

    Websites that have indulged in manipulative techniques or fail to impress users with unique and fresh content have to face a Google Penalty. There are usually two reasons for a penal action;

    • Employing Manipulative Techniques: These are again categorized into two- on site and off site. While the former refers to tweaking technical aspects within the site, the later refers to efforts outside the site. Examples of offsite tweaking include link buying, content farming, etc.
    • Providing Boring and Copied Content: Content that is skimmed from different sites without proper research makes it seem less useful to users.

    A penalty can be manual or algorithmic:

    • Manual Penalty: Google has manually reviewed your site for ‘pure spam’ or content that displays the most obvious spam activities.
    • Algorithmic Penalty: Google frequently updates its search algorithms that reiterate its basic webmaster guidelines. The most common updates in the recent past have been the Panda Update, the Penguin Update and the Hummingbird Update.

    Recognizing a Penalty:

    • Your website does not rank well for your brand.
    • Search rankings for important keywords drop by several pages
    • Your website has been removed from Google’s search results
    • You’ve run a search site on ‘yourdomain.com keyword’ and there’s zero result

    Where could you have possibly gone wrong?

    You may have indulged in one or many of the below activities;

    • Engaged in link manipulation: Buying links, indiscriminate link exchange, etc. are considered execrable by Google
    • Duplicate or Useless Content: Copying someone else’s content or offering content that does not offer any real value to the user is bad. Similarly stuffing keywords to attract search engine bots also affects search rankings.
    • Indulged in onsite manipulation: Overusing H1 tags, internal 404 redirects, manipulating footer links, hidden links, broken links, etc. are indicative of a possible penal action
    • Over-optimization: Too much of anything including SEO can be bad.
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  • Google Page Score Testimonials

    Google Page Score Testimonial

    We recently engaged Bruce from Rightlinks to sort a number of issues we were having with our website:

    Poor Page ranking due to toxic links, poor load up speeds, non mobile compliant, canonical issues and many more.

    Needless to say we had been looked after by what was supposed to be an industry expert, recommended by our local authority who completed a web audit for us a few years ago, he talked the talk but there was no walking. As a result our website plummeted and we were paying good money after bad.

    We contacted Bruce and in double quick time has methodically completed all of the above as he said he would do. Our rankings on Google have already shown an improvement and we are delighted.

    Bruce, as well as doing a great job, is very approachable, explains everything and is always at hand to answer any questions.

    Ron Hounsell,
    Cameronwater
    2014-07-14T04:51:47+00:00
    We recently engaged Bruce from Rightlinks to sort a number of issues we were having with our website: Poor Page ranking due to toxic links, poor load up speeds, non mobile compliant, canonical issues and many more. Needless to say we had been looked after by what was supposed to be an industry expert, recommended View Full →